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Convergence: The Impact of Building Across Digital and Physical Worlds
Where We’ve Been, Where We’re At The internet fundamentally changed the world and how people interact by bringing forth previously...
Lyle Burns
Mar 31, 202212 min read


Action Bronson: A Case Study on Building a Multi-Dimensional Brand
Action Bronson has built a multi-dimensional brand that crosses many audiences, reaches multiple niches, and opens the door for a variety...
Lyle Burns
Jan 26, 20215 min read


Artists and Business are Using Nostalgia Because It Works
They say absence makes the heart grow fonder. This could be a simple explanation for the recreation and infusion of past trends and...
Lyle Burns
May 10, 20209 min read


Sensory Appeal Creates One of a Kind Experiences
Sensory appeal can be a key element in creating an influential brand and having an influential experience. Food and music often tend to...
Lyle Burns
May 10, 20207 min read


Art in the Rollout: One Size Doesn't Fit All
The way fans are consuming music in the streaming era is constantly changing and because of that, artists are constantly changing how...
Lyle Burns
May 10, 20208 min read


What Makes A Superstar? From Niche to Mainstream
What makes a superstar? That’s a question that runs through the heads of both the public and artists. How does someone make that jump?...
Lyle Burns
May 10, 20207 min read
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