• Lyle Burns

Nipsey Hussle - 5 Principles for Success


Let’s examine Nipsey Hussle. Nipsey embodies the philosophy of an artist operating like a business and it has paid dividends for his career. The foundation of what’s made Nipsey successful is his willingness to be patient, experiment, and go through trial and error. You can’t be afraid to try new things that you believe in. With experimentation being the base, he’s built upon that with some great principles.

Those five principles are:

1. A focus on your core product

2. Fan segmentation and relationships

3.Diversifying business and expanding brand

4.Building an ecosystem

5. Strategic partnerships.

What below to how we break down these five principles and how they've driven Nipsey's success.

#musicmarketing #casestudy #NipseyHussle #artistdevelopment

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