Why Artists Have To Be Lifestyle Brands

10 Elements of an Influential Brand

Create Groundbreaking Music Videos With The Right Artist-Director Relationship

Not All Playlists Are Created Equal

The Importance of a Strong Visual Identity

The Noisy Neighbors Series

Influential Brand Elements: Sensory Appeal

Influential Brand Elements: Storytelling

Playlists Are the Future and the Future Is Now

How New Artists Can Begin Developing Their Brands

Why Content Marketing is a Natural Fit for Artists

Know Your Audience: Core Fans vs. Casual Fans

Case Study: An Examination on Driving Twitter Engagement

Case Study: An Analysis of Kami's Album Release Strategy