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  • The Noise Complaints Group

Lucrative Loyalty Workshop (Recap)

In January we held a workshop for 40+ artists and bands, titled Lucrative Loyalty: How focusing your branding & strategy on an engaged-loyal fan community can ultimately create new opportunities for revenue and partnerships.

The workshop covered theories and actionable tips on:

* Importance of building a strong and consistent brand

* Core fans versus casual fans

* Knowing your audience and creating a deep connection with them

* Creative and effective ways to build and engage a community of fans

* Importance of social media, email, and streaming analytics * Why it’s important in the digital age to prove your marketability before signing with a label or pursuing sponsors

If you like the information presented in this workshop and want to learn more then check out our E-book Series!

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