- The Noise Complaints Group
Lucrative Loyalty Workshop (Recap)
In January we held a workshop for 40+ artists and bands, titled Lucrative Loyalty: How focusing your branding & strategy on an engaged-loyal fan community can ultimately create new opportunities for revenue and partnerships.
The workshop covered theories and actionable tips on:
* Importance of building a strong and consistent brand
* Core fans versus casual fans
* Knowing your audience and creating a deep connection with them
* Creative and effective ways to build and engage a community of fans
* Importance of social media, email, and streaming analytics * Why it’s important in the digital age to prove your marketability before signing with a label or pursuing sponsors
Get the slides here and follow along to the workshop below.
If you like the information presented in this workshop and want to learn more then check out our E-book Series!