In January we held a workshop for 40+ artists and bands, titled Lucrative Loyalty: How focusing your branding & strategy on an engaged-loyal fan community can ultimately create new opportunities for revenue and partnerships.
The workshop covered theories and actionable tips on:
* Importance of building a strong and consistent brand
* Core fans versus casual fans
* Knowing your audience and creating a deep connection with them
* Creative and effective ways to build and engage a community of fans
* Importance of social media, email, and streaming analytics * Why it’s important in the digital age to prove your marketability before signing with a label or pursuing sponsors