Donald Glover: Content Marketing Genius

The Content Marketing Institute defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately drive a profitable customer interaction.” A smart content marketing plan will not only lead to more money, but if done well, it fits seamlessly into what you as an artist are already doing. In fact it gives you more avenues to create and tell your story. A great example of an artist who uniquely uses content marketing is Donald Glover, aka Childish Gambino. Although he’s now recognized for his stealthy marketing approaches that keep his fans guessing, he has

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